Using Analytics Visitor Data to Improve Your Site
By Jack Mack
When it comes to keeping your site working at optimum efficiency, Google Analytics is the ideal tool. It can provide comprehensive information and statistics on your sites traffic, competition, content and very usefully its visitors. Visitors become customers and customers are the very lifeblood of an ecommerce site. Analytics provides a comprehensive insight into how your visitors interact with your site.
Overview
The overview does exactly what it says. It provides an overview of the visitor’s information. Much of the sites crucial visitor information is condensed here to provide a general view of how your sites visitors are using it. This includes the number of visits, the number of page views and bounce rate among a selection of other features. Generally this is just used for a quick evaluation of your site.
Map Overlay
The map overlay allows you to see a geographical representation of your sites visitors. Through this you can determine where in the world your visitors are coming from. As a result you can tailor your site to suit its geographical popularity. For example, if you receive a lot of orders from abroad then you may want to provide offers on international shipping.
Languages
With the analytics language data you can determine the most common languages of those visiting your site. As a result you are once again able to focus your site based on this. If you receive a lot of foreign customers then you may want to create a system of language settings available on your site. Although most of the users will understand the language of your site it is an appreciated feature that will make your customers feel appreciated and will encourage them to come back again and again.
Visitor Trending & Visitor Loyalty
Here is where you will find the in depth analysis of your visitors that the overview only marginally touches on. With visitor trending you can boil down all aspects of visitor trends. You can then determine what days of the week visitors are most likely to use your site, what time of the month and even what month of the year. You can also determine the time that visitors spend on your site as well as the average page views. Visitor loyalty further assists you by gauging recence and length and depth of visits.
These are tools that make up only a section of Analytics usefulness. Used in conjunction with good website designers, analytics can be a major assistant to the SEO conducted on the site.
If you want to ensure that your ecommerce site is a success Google Analytics can be a very useful assistant.
As an SEO consultant Sam Qam has worked with a number of website designers.
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